Reassuring Your Patients During a Pandemic

It has been several months now that our world has been affected and infected by Covid-19. Not only has this been a grave health issue but a mental one as well. Many of us have seen businesses go out of business, people losing jobs, loss of life, loss of sense of family and friends due to social distancing and quarantine, and so much more.

Not to mention the lack of understanding of the virus, the time it takes to find a vaccine, or the time it takes to test the populous, all leads to worry. Every time you turn on the TV or look at your smart phone you are getting Covid updates. It is hard to get away from this.

This has led to a very stressful, even depressing, situation for many. Some people handle these situations better than others, but we put together some helpful tips you can offer to your patients to help get them through this difficult time.






1. Get the Facts and Stick to ItCDC Mental Health and Coping During a Pandemic – There are so many opinions and nonscientific information out there. There are also predictions or infiltration models, not actual numbers. Keep yourself educated so that you can pass that onto your patients. Stop all the rumors from causing more stress.

2. Offer Ways to Reduce StressCDC Mental Health and Coping During a Pandemic

  • Take Deep Breaths, Meditate, Stretch,
  • Exercise, and get plenty of sleep
  • Eat Healthy and limit alcohol and drugs
  • Limit your viewing of the TV, social media, reading news stories of the pandemic
  • Do Activities that you enjoy
  • Get involved in volunteering
  • Connect with your family and friends and those that lift you up.







3. Tell Patients the Steps You are Taking to Stop the Virus in Your Clinic

  • Post signs in the office to ensure your safety process is clear. There should be a sign on your door stating if patients have a fever, or any related symptoms to COVID, they may not enter.
  • Everyone must wear a mask – staff and patients.
  • Place distance markers on the floor for a safe waiting line.
  • Have hand sanitizer readily available
  • Remove magazines. They are number one germ spreaders
  • Washing your hands in between patients
  • Sanitizing adjusting tables and therapy rooms
    Scheduling appointments and no walk ins
  • Design a waiver that patients must sign to acknowledge there are unavoidable health risks

4. Keep Your Website Up to Date With Current InformationCalChiro

  • Keep current with your office hours
  • How your office is handling its service during this time
  • Keep contact information current and available







5. Share Your Information Through Social Media – CalChiro

  • Facebook is a great way to get information out to your patients and other viewers. Posting at least 2 times per week with updated information will keep your patients informed quickly and easily.
  • Instagram is another great way to show videos and pictures about ways to protect yourself and what your office is offering to keep your patients safe.







6. Encourage Live Chat, Phone Calls or Emails CALCHIRO- KEEP PATIENTS CALM DURING A PANDEMIC

  • You can use Zoom, Skype, Google Hangouts, WhatsApp and more to personally reach out to patients via the internet.
  • Send out ENewsletters! You can do this using MailChimp, Constant Contact or other forms of providers.
  • Schedule times to talk to patients via the phone. You may have some patients that don’t have the internet, and you may have to reach out the old-fashioned way.









7. Use the ChiroChannel to Educate and Inform Patients

  • Create slides that show how to practice social distancing, how to wear a mask effectively and properly sanitize.
  • Create your own videos on the important role Chiropractic has on keeping your immune system strong during a pandemic.
  • Create slides showing what your practice is doing to keep your patients safe.

These are scary times for everyone. With all of the media exposure out there and at times getting mixed messages, you have the opportunity to reassure your patients they are safe and well cared for.




We all have some extra time on our hands lately, and I don’t know about you, but the extended daylight hours and the more frequent days with temps above 40 gets me motivated to start spring cleaning my house. I love the smell of fresh air, fresh linens, and clean bright rooms. However, I also get that way with my business. I get the itch to clean my office, do some filing, go through emails, etc. I clean off my desk, get rid of old bills, and yes, even dust it. An uncluttered desk, helps to unclutter my mind.

But why stop there? There are other parts of your business that you should look at to do some spring cleaning. Why you ask? For the same reasons as your home. Some places in your business haven’t been looked at in years and need a good “cleaning” as well.

  • Your Website Presence
  • Your Social Media Presence
  • Your Internal Staff
  • Your Clinic Supplement Area
  • Your Clinic Internal Area – Create Blank space to draw attention to other important areas of your clinic…like your ChiroChannel.
  • Your Business Plan

Just pick a few things that might make the biggest difference in your business. And remember, if you don’t get it all done for spring, keep going. It’s never too late to improve your company.

1. Spruce up your

    • Update the Cosmetic Look to your website. Inviting colors, pictures and the right font will entice the viewer to go through your website.
    • Clean up content. Make your content easier to read. Make the font size large enough to read comfortably, use more bullet points.
    • Get rid of old information that doesn’t apply and add new content that is more relevant.
    • Create Call to actions to pull your viewer into the important areas of your website.
    • Make your shopping cart and your query forms easy to fill out and complete.
    • Update the Keywords in your website. You might have to do a little research with this one, to see what keywords viewers are using for information on your website.

2. Update or Start Up your Social

    • Add a Facebook page for your business. This starts an interaction with your customers and viewers. It drives business to your website and eventually turns followers into customers. It also acts as a passive referral system.
    • Include an Instagram account. Showing a personal side with the professional side creates a comfortableness with the viewers and customers.
    • A LinkedIn Account is really a must for any business. This allows you to connect and network with other businesses in your field. It is always beneficial to know what your competition is doing.

spring clean

3. Spring Clean Your Internal

    • Start with your waiting room. Keep it neat and uncluttered. Create blank spaces to draw attention to important areas of your clinic; like your Supplement Area and your ChiroChannel.
    • Pay attention to your Supplement area. Are you rotating stock, dusting and promoting certain products? Don’t forget you can Cross Promote your Products on your ChiroChannel.
    • Therapy and Treatment rooms. Keep them Cleaned, uncluttered and sanitized.
    • Last but not least, ensure the bathrooms are sanitized and thoroughly cleaned daily.

The ChiroChannel



4. Freshen up Your ChiroChannel Display – The

  • Get rid of old slides
  • Build new folders and organize your slides
  • Do Qs and As about your business on your slides.
  • Post new videos. Make your own and add them to the channel.
  • Magazines are germ carriers. Dispose of them. Draw more attention to your display.
  • Ask us for ways to keep your display fresh.


5. Internal

  • Uniforms are cleaned and unwrinkled
  • Personal hygiene is kept up.
  • A Smile and welcoming disposition is not to be overlooked.
  • Perhaps a reshuffle of staff to meet staffing needs is necessary.
Spring Clean Business Plan
Business planning

6. Spring Clean Your Business Plan – Zimmer Communications

  • Times Change and so will your business plan.
  • Are your goals still the same or have they changed?
  • Have your means changed to attain those goals?

We hope these tips set you up for continued success this year. When things run efficiently, it means more time for you to focus on growing your business.

Change is Inevitable!

The month of March brings us to the end of the First Quarter of the Business year. This is a perfect time to re-evaluate how you did when you set your new goals in January. March is also the month for renewal, growth and change. Spring is in the air and it gives us inspiration to “house clean, start an exercise program, upgrade things in our business, etc.” Which brings us to our topic this month! CHANGE!

option to change
Change is a choice

“Change is an inevitable part of life. Change is also an important part of a business life; it allows a business to adapt to its environment and to improve its market position”.

Don’t be afraid to change in your business. Meet it head on in a planned manner. It is only human to fear the unknown, but if you understand it and identify the need for change, you will reduce your fear and anxiety. Have a positive view to see the potential opportunities you have yet to explore and experience. Keep yourself open to suggestions from partners and coworkers and stay connected with employees, investors, and customers.

There are many reasons why a chiropractic business may need to alter its path. I have listed a few of those below.

Reasons for Change:

  • changes in technology

  • changes in insurance

  • changes in personnel

  • changes in personal needs

  • keeping up with competition

  • re-evaluation of goals set earlier in the year

  • current pathway may not be effective

  • identifying your limitations

  • skills become obsolete or new skills become necessary

 There are also many common barriers that resist change from happening. Most often it is not having sufficient understanding about the change itself and why it is necessary. Sometimes when a change is recognized and needed, there is a lack of leadership. No one has stepped up to start the ball rolling.

Not having a planned process in place or lack of focus on the project can cause the change to come to a standstill. It is best to have an open communication with all involved and assign tasks making sure to follow up to insure tasks are being completed. 

stages of change
Change doesn’t happen over night

As each stage has been achieved, a review should be completed and communicated to all involved. This shows what progress has been made and also reveals the time left to complete the overall change.

 Making a change is very tiring and is often something that requires extra effort – people need to see that this effort is paying off and their contribution is valued.


Breaking down those barriers and setting your process in place will help you to achieve your end goal. See my tips below on how to make the change come to fruition.

Tips on How to Proceed with Change:  (source: Forbes)

  • Keep an eye out for environmental changes in your business: Be aware of how government laws and insurances affect your business. Also, be informed on new techniques that patients might be looking for in your clinic which may require additional education. Keep up on social media trends that affect your marketing.

  • You have to accept the idea of change: If you don’t “let go” of the past you can never move forward in the future. Old processes don’t allow for growth.

  • Prepare and predict with focus on the presence for change: Know where you need to go. As you look ahead, set your procedures in place so that your process moves you forward.

  • Keep an open mind with change.  Don’t have a mindset with a focus on the past. Have a 360 view of your business with a focus on the future.

  • Adapt your timing. Changes don’t happen over night. Small changes happen more quickly, while larger changes happen over time. One step at a time!

  • Watch your competition. What changes have they adopted? What are they doing that you are not? Are they more successful and why? How can you remain competitive?

  • Improve the internal process in your business. Keep your employees educated and capable. Keep your communications open in your clinic so your team is working in your clinic’s best interest and there is a positive flow.

Take a chance on change
Opportunities with change

Don’t be afraid of failure. Welcome it, but don’t accept it. Accepting it, means to give up and quit. When you welcome failure, you have already accepted the need to change your current path to a new direction that will lead you to success.

Continue Moving Forward!

Speaking of Change…when was the last time you updated your ChiroChannel display? Especially with our premade slides in the Community Library, you can do that in a SNAP!

There are Categories for Chiropractic videos, Supplements, Ways to Ask for Referrals, Chiropractic quotes, Chiropractic and Kids, and so much more. You have full access to use them all. Once you bring them into your dashboard you can also edit them to be more customized to your clinic. With the change of the seasons, it is a great time to update your channel.

Be a Master at Achieving Goals!

Did you know that only 8% of people achieve their goals! (Source: University of Scranton 2014: “NewYears Resolutions Statistics”, taken from 5 Golden Rules  Why? Because they lack planning. Making goals is easy but attaining them is where the work comes in. Setting goals give us a direction, a path to help us achieve our dreams and live a happier life, whether through work or our personal lives.

 Many of us fail at achieving our goals because:

  • we set unrealistic goals

  • we underestimate the time to achieve those goals

  • we set goals that are irrelevant

  • we don’t follow up or follow through

  • we make excuses


Here are 6 Steps in becoming a Master at Achieving your Goals.

1. Make your Goals Motivating 

Most important in making resolutions is setting your goals. They should give value to your business or personal life. Set them so they are motivating and you don’t lose interest early on. Envision yourself achieving your goals and how you feel after you have achieved them. Being motivated and excited gets you half-way there already. Some of your goals below may look like this:

i. Set 2020 Marketing plans in place

ii. Bring in ? New Referrals per month

iii. Use the ChiroChannel to Help Promote Business

iv. Get New Billing System Up

 v. Get New Gowns

2. Write Your Goals Down –  (Action for Happiness)

Nothing makes it more permanent than putting something in writing. Be specific with your goals. Detail each Goal with time frame, infrastructure you may need, cost, who else is involved, etc.

 Be Positive! Say things like “I will”, not “I might” or “Maybe I will”! Be direct! Commit yourself if you are writing this down. Detail each goal a bit further.

For Example: 

  1. Set 2020 Marketing Plans in Place

    • Jane will Get Website Updated – Deadline May 2020

    • I will Post to Facebook twice each week.

    • I will Post a personal video to Facebook once per month

  2. Bring in ? New Referrals per month

    • I will create referral reward for June and October

    • I will ask my patients for their referrals daily

    • Jane will create new slides on the ChiroChannel asking for referrals the first Monday of each month.

  3. Use the ChiroChannel to Help Promote Business

    • Jane to create 3 new slides on our Services and products monthly

    • Jane to welcome in clients daily on the ChiroChannel.

    • Jane to refresh and update our ChiroChannel display the first week of every month.


3. Make your Goals Relevant and Attainable

Don’t set yourself up for disaster from the get go. You may not be able to attain 1000 new patients this year so make a goal you are confident you can achieve. Remember that wishing for something and being realistic are two different things. We all have wishes but if there are too lofty, you may have to refocus on a new goal. When you detail your goals, you will be able to determine if that goal is truly attainable.


The Balance

4. Give yourself the appropriate time frame and an end date.

If you notice in my example on Tip #2 I used time frames. Use a calendar and mark your dates when something is to be completed. Having a time frame gives you direction and allows you to see your progress. It is okay if you need to adjust your time frame. Don’t make yourself so rigid but keep on track.

5. Stick with it (Life Hack)

Don’t give up. You have already started and committed yourself so you are already half-way there.  “You can eat an elephant one spoonful at a time.” Take it one step at a time but don’t stop. Picture the end result and imagine how it will feel when you have accomplished your goal!

6. Celebrate a Job Well Done! 

When you hit your goal, Celebrate! Thank those that may have helped you along the way. When you rally in your achievement, it will motivate you for the next goal, not to mention you deserve to pat yourself on the back!


How wonderful are those words? The satisfaction and pride of achieving a goal is so powerful. It makes you feel invincible like you can do anything. And You Can!

 Just Set the Goal Properly!


The answer is YES! Most definitely! You may hear people tell you that you don’t and all you need is a website. Quite frankly, you need to do all you can to get your presence in front of the masses and Facebook is the most widely used form of Social Media.

 Masses you say? Yep, As stated by Postplanner, Facebook has 1.19 billion members. That is quite a presence. Now that being said, all of those 1.19 billion members are not your main target but you do have tremendous potential to be more visible. Let’s explore some of the top reasons why you need a Facebook page.

 1. Page vs Profile: Notice I said “Page” above and not profile. In order to have a page you do need to build a profile first. That profile page is where your friends would come to see what is happening in your life. That is where they follow you. From the profile page, you can create a “Business Page.” A business page does not rely on friends to follow you but you want them to LIKE you and to help refer and promote your business page. You should also reach out to other business partners and Like each other’s page. When you attain a certain number of LIkes (usually 100) your business page is upgraded with Facebook Insights . Insights gathers all the data of those that Like you and helps to reveal trends where your viewers are coming from and what they engage with on your Page. This helps to you to build your Target Market.

Thrive Hive – Why You Need a Facebook Page.

 2. Promote Branding: Facebook is a great way to “build your brand.” It allows you to:

a. Create interaction with your audience

b. Create promotions, contests

c. Request Reviews

d. Show images and videos about your business

e. Create Posts that drive viewers to your website

f. Post useful and relevant links

Post Planner – 10 Top Benefits to a Facebook Business Page

 3. Increases Your SEO – How does a Facebook Page do that? Google and other search engines use keywords in the content that help to bring up appropriate searches. So when you build your Facebook page, you want to ensure that you include important information that includes the following:

a. Contact Information – MOST IMPORTANT! You want viewers to be able to contact you always. Phone numbers, email addresses, physical address, web address are a must!

b. Hours of Operation – You want to ensure your viewers know when you are open for business.

c. Reviews and Testimonials – Most businesses get referrals and customers just by having great reviews. Potential customers want to know that others have been satisfied with your products or services.

d.  History – Create a paragraph with content that speaks specifically about your business and how it got started. Use keywords you know viewers will use when searching for your product or service.

e. Coupons and promotions – Google loves businesses that promote themselves and sell products through their Facebook page and website.

f. Calls to Action: Facebook helps to link your viewers to your website to place orders, download coupons, get more information about your business and so much more. Even if a viewer doesn’t order from you, you will still get great click through rates.

The Balance Small Business – Why You Need a Facebook Page for Your Small Business

 4. Gain More Exposure: Facebook gets you in front of your clients and views on a daily basis. Most fans of your page check for posts, videos, and information frequently. It’s a great way to be interactive with your viewers and keep them informed and engaged.

 5. Be Competitive: Trust me… your competition has a Facebook Page! You don’t want to be lagging behind. Start building your page, have your partner businesses Like your page, invite friends and family to Like your page! Pay attention to your Business Page and post frequently. The more you post, the more you interact with your viewers, the more followers you will obtain.

 6. Use Business Tools: Facebook has features that help you build your business and keep track of your followers. It allows you to:

a. Schedule Events – Post your community events with dates, times, and sign ups right on your Facebook page.

b. Manage your Appointments

c. Sell your products

d. Hire employees

 Hopefully, I have given you some pretty convincing facts on why a Facebook Business Page is important. I can’t imagine running a business and not having one! If you already have one, that is great. Perhaps your Page needs some improvements that I have listed above.

 Once you have created or improved your business page, Link it to your ChiroChannel to show LIVE updates from your page to your TV. To learn how, watch this training video, or contact us for a 1 to 1 webinar!”