Marketing is NOT a Dirty Word! 

 Marketing is NOT a Dirty Word! 

 Marketing is NOT a dirty word, but it is one word that all businesses need to focus their attention to if they wish to grow. A big drawback and even fear is that marketing your business is expensive. It can be, yes, but you can do it affordably.

 Here are 10 marketing tips that will help your business get noticed without breaking the bank:

1. Build an informative and educational website – Building a website takes thought planning. You want your website to be informative but you also want it to be interesting and inviting. Your website should be reflective and as individualistic as your practice. Don’t build it so it looks like everyone else.  Here are some must haves for your website: 

a. Show your own videos on health tips, nutrition, testimonials and other services. Videos show high favor with Google and help with search ability. Click here to learn how to make simple, but effective Youtube videos. Or talk to our friend, Tony Seymour of ChiropracticVideoMarketing.com for a great way to take the hassle out of your own clinic videos!

b. Show your office and therapy rooms. It brings comfort and familiarity to the viewer.

c. Explain what sets you apart from other chiropractic clinics and what benefits do you provide so that viewers will chose your clinic. Trouble figuring out where to start? Watch this great video by Simon Sinek called “Start with Why

d. Embed The Chirochannel into your website. This is a great way to strengthen your brand inside and outside the clinic walls. Email Patty at The ChiroChannel to get the embed code!

e. Use strong keywords about your business in your content. That will help you get searched more effectively. Did you know that Google has a free keyword planner tool that lets you view lists of words and their average monthly search amounts?  Click here to learn how to use it for your own website!

f. Write pertinent and interesting content. Keep your viewer engaged. ASK your patients what was the reason they chose your office? Make a list and establish trends.

g. Be sure you are mobile optimized. 52% of all viewers use mobile applications. You don’t want to miss out on that!

2. Use strong organic SEO – Building a great website is the start but you need to make sure it gets noticed! Get your domain name out there and get listed with the search engines. Below are just some ways to build strong organic SEO.  For a FULL guide, Hubspot is renowned for their up-to-date and detailed, free, SEO Guides.

a. Use strong meta tags – Keywords, descriptions, titles for your pages.

b. Build a sitemap – Not only does it tell your viewers where to go but it shows Google all of the valid pages that are on your website.

c. Get listed in Google Business – So important! Be sure you are found on Google maps, Google business, Google Places. Fill out all the pertinent information like office hours, parking, specials needs and more so your viewers don’t have to hunt for that information.

d. Link your website to other pertinent websites, and other businesses.

e. Request Reviews on Google! Most referrals come from the reviews.

3. Create a Business Facebook Page Click Here to create a Facebook Company page for yourself!  This is not the same as a friend page. A company page allows you to post ads, do promotions, get reviews, use of Facebook Insights and allows you to get your business in front of 1.19 billion viewers. No other source can claim that. Here are some ideas you can do with Facebook:

a. Post Your Own Videos (Health Tips, How Tos, Nutritional, Educational)

b. Inform viewers on seminars and events

c. Provide Healthtips and cross reference to other resources

d. Grow your followers – Get your friends, family and other businesses to like and share your Facebook Page

e. Show personal information (not too personal) – Don’t be afraid to personalize your business page. Viewers like it to be relaxed and inviting to see more posts

f. Post offers and / or specials – Let your viewers know when you have specials going on. Link your post to the special on your website so they get even more information.

g. Ask for reviews on FaceBook – Most referrals come through testimonials and reviews. Facebook allows you to monitor reviews coming to your page.

Facebook Marketing

4. Email Chiropractic Newsletters – Why write a Chiropractic Newsletter? For more exposure of course. Build your email list from your patient listing. Get more information in front of them. For Instance:

a. Tell your patients something new about your clinic or business.

b. Keep them up on health information and tips.

c. Send a survey and ask them for their likes and dislikes about your practice

d. Introduce a new service or Therapy

e. Introduce a new Staff Person

f. Make announcements like holiday hours, office location changes, etc.

g. Include links to your website, blog, Facebook, Instagram account

*MailChimp is also a great place to start for email marketing. They have a free plan too!

g. Include links to your website, blog, Facebook, Instagram account

* For great tips and further learning:Email Newlsetter Marketing

5. Start a Blog or be a guest writer on someone else’s blog – Most websites come positioned with attached blogs. Blogs help to get more in depth information to the public. They don’t have to be super lengthy but the do have to be compelling for your viewers to read. Some blog ideas are listed below:

a. You might do a blog on frequently occurring health issues you are seeing in your practice.

b. Write about health equipment you use in your clinic and why it is beneficial.

c. Give tips on eating healthier

d. Give tips on exercises to do to keep your back healthy.

e. Talk about ways to survive the holidays stress free.

f. Link or add videos to your blog.

* Click here to learn important tips about the Importance of Blogging

6. Sponsor or Provide Health Seminars – Provide lunch and learns for corporations or after hour health seminars.  This is a great way for people to find out about your practice.

a. Provide Brochures with your contact information on it.

b. Provide Plenty of business cards

c. Provide a short questionnaire about interests and have them fill out their email addresses.

d. Offer a free lunch so more people are interested in signing up.

e. Offer a free give aways after a Q and A session

f. Take appointments right at the lunch and learn.

g. Provide additional time after the presentation to talk to attendees in person.

* Click here to learn more about Sponsorship Marketing 

7. Develop a referral program. You might be a little shy to ask your patients for a referral face to face but there are other ways you can do this too. Here are some ideas that could help:

a. Keep a personal connection with your patients. You can maintain a professional relationship and still have a personal connection.

b. Offer incentives in your office for referrals – gift cards, free exam, offer specials on adjustment rates.

c. Have a short in clinic survey about what your patients like and things they could see differently. Ask them if they would be inspired to refer to family and friends.

d. Ask for Referrals on your ChiroChannel with some of our premade slides or create your own. Don’t forget to thank patients for past referrals.

e. Request reviews on Google, Facebook, Yelp, etc. Reviews drive referrals.

f. Have a family day at your clinic and invite your patients to bring family and friends for a free adjustment.

*Click here to learn valuable info about Building a Referral Program

8. Use an Online Appointment Scheduler – With everything digital and people looking to save time, an Online appointment scheduler is a great way to never miss an appointment.  Here are some options:

a. Square

        • Free booking through Instagram App and Google

        • Integrated payment system

        • Auto reminders sent

        • Secure

b. Genbook

      • Free booking through Google and Bing, Social Media Apps(Facebook, Instagram)

      • Integrated payment system

      • Works with Mobile App

      • Sends email and SMS reminders

      • Secure

* Or Try Another: Acuity Online Appointment Scheduler

9. Schedule open houses – Have Family Fun Days or a Ladies Night Out – Make Chiropractic fun  and inviting. Here are some helpful tips:

a. Plan a Saturday or Sunday where you can have an open house at your clinic. Let your neighborhood get a firsthand view of what your clinic is all about.

b. Send out fliers in your local area, put up notices at your local establishments about your event.

c. Invite other establishments to share in the open house and join in the fun and help create more referrals.

d.  Have a Kids Day. Have face painting, a bouncy house, treat bags, offer massages and adjustments.

* Further Reading: Reader Success Stories – Healthcare Open Houses and Events

10. Sponsor local organizations – Get your name out in the community. Let your community know where you are and what your clinic is all about.

a. Sponsor a local soccer team, football team, baseball team

b. Sponsor a local health event in your area.

c. Ask local organizations, schools, and athletic teams if they would like to have a Team Doctor.

 

These are just a tip of the iceberg. There are many more ideas out there. According to Moving Target marketing:

Informs – Educates the public

Equalizes – Experience over Price

Sustains – Helps to keep your business present

Engages – Keeps a relationship with your patients

Sells- Helps your business to sell its services and products

Grow – Grow your business

 

So, Marketing isn’t a dirty word. It is a necessity to help your business flourish.

How to Lower the Attrition Rate in Your Clinic! 

Do you know the attrition rate in your clinic? Do you know why your patients left?

 Most businesses primarily focus on “how to get new patients” as a way to grow their business.  Believe it or not it costs more to market for new business than it does to keep the ones you have currently. With exceptional customer service you can grow your business through referrals.

 As stated by Solution Reach – A patient relationship management company, “a normal attrition rate for patients is anywhere from 10%-30%.” What makes those patients leave a practice and go to another one? Solution Reach states that 70% (out of that 10% – 30%) of patients that leave, are due to a feeling of indifference.

 Here are a few tips where improvements can be made to show you care!

 1. It all starts from the beginning – Calling for that first appointment can be a little daunting to a new patient. Try not to let that call go to voicemail. Have a live person answer all calls whenever possible. If it goes to voicemail the chances of a call back are slim to none.

2. Send your patients a reminder when their appointment is scheduled. Everyone gets busy in their lives and quite often appointments get forgotten. If you let that appointment go, that patient may never call back to make a new appointment. The best way to send a reminder is to call your patient personally – but texting a reminder is becoming an accepted  as well.

3. Set a follow up appointment with your patient right away while they are checking out from their current appointment. When it is scheduled right away the appointment is now set. Don’t forget your reminder followup!

4. Listen to what the patient is telling you about their situation and be empathetic. Respecting your patient, displaying compassion and follow up with their treatment, all help to make that patient feel like you care.

5. Ask for Feedback from your patients! Nothing validates a patient’s feeling more than asking them for their feedback on the care you and your staff provide. Brief in-clinic surveys are a great way for you to find ways to improve your patient relationships and their overall clinic experience.

6. Educate your patients by informing them of additional services and events you provide. Create 2 minute health tips via Youtube and show it on your TV Channel. You can easily do this with a waiting room channel like The ChiroChannel. Write a blog on your website and invite interaction from viewers and patients. Have a Facebook page and invite your patients to connect and stay informed through social media.

7. Be Kind and SMILE! Your Staff are your Patients’ first impression. Train your office staff to be welcoming and interactive to your patients. Personalization and a nice smile will make your patients feel welcomed and comfortable in you office.

These are just a few main ideas that will help improve your clinic and help to reduce the attrition of your patients. Just break it down to basics and think “how would I like to be treated?”

Kindness, Compassion, and Concern!

Back Up the Bus!

Well, it is that time of year again! Back to School. The media already started showing ads for school supplies and fall clothes back in July! The retail industry gets a jump on the market way head of time, even before any of us are ready! We are all still enjoying our summer vacations, and trying not to think about the routine of the school year yet.

 However, the end of August and early September is always preparation time to plan for the new school year. We are getting our routines in place to accommodate all the activities our kids are in, both social and scholastic. At this planning time don’t forget about the health of your children. What “healthy and easy to grab” foods can we provide for them? What sports will they be participating in? Setting appropriate bedtimes for the school year. What emotional situations may they encounter this year?

 An annual checkup with your family physician or your Chiropractor can help you with those decisions. This is really over and above just a “sports exam”. Your family physician or Chiropractor can build a history of your child’s overall health through the years and help to advise on the needs of your child as they grow older. They consider the Overall Health of Your Child; physically, mentally, emotionally and nutritionally.

 So, before your kids get on the bus for school this year, get an appointment scheduled with your doctor or Chiropractor and get them prepared for the New School Year!

Pick of the Crop

Boy, I don’t know about you but this summer we have been taking advantage of the fresh veggies and fruits that are distributed to our area.  There is nothing like making a delicious fruit salad or grilling corn on the cob from one of the local farmers.

Many of our grocery stores get deliveries right from our local growers so you know you are getting great produce and it isn’t shipped in from other states.  This of course helps the local farmers with their business but allows us as the customer to have the “Pick of the Crop”.

We also have several Farmer’s Markets that are open twice per week in our surrounding towns.  Our farmers and  local vendors bring in their produce to large market stands in the cities as well as other  home made products. This gives you an opportunity to actually meet them and get more information on how they grow their crops and make their products.

We know this season doesn’t last all year long, so take advantage of your local farmer’s markets, your country road farmer’s stand, and your local grocers. Eat Healthy, and Buy Local.

TELL YOUR STORY

How do we make an impact on other’s lives? How do you create a connection between yourself and your patients ? As a business owner, we quite often take the lead and ask all the questions. Whether we are talking to a patient or a client, we are always trying to see how can our services can benefit them. This is a good practice of course and we try to make our client’s / patients feel comfortable with us, but have you ever thought of sharing your own story and why you got into your practice?

Was it because of an injury? Was it because one of your parents started the business and you are taking it over? Was it because you loved working with patients / clients and you wanted to make a difference in their lives? You can connect with others by letting them know what inspired you to become a business / practice owner. I think it gives your patients something to relate to. Your patients / clients will have something tangible to connect with and probably give them a better understanding about your clinic and your services.

I stated in my first blog that I started with the ChiroChannel to help my son with his business but after I hurt my back and experienced the relief I was given by his chiropractor, that inspired me to join the ChiroChannel business. Now after working with the ChiroChannel for the past 6 years and researching about Chiropractors and Chiropractic, I have become an advocate of their mission and want to help them spread the word of the Benefits of Chiropractic. I often ask the chiropractors I meet, what inspired them to become a Chiropractor. Many times it is an injury or illness that inspired them. Others it was because of the love of sports and they wanted to help athletes. Even others, it was because a family member started the practice and they took it over. But it gave us a connection, something we could both relate to.