Change is Inevitable!

The month of March brings us to the end of the First Quarter of the Business year. This is a perfect time to re-evaluate how you did when you set your new goals in January. March is also the month for renewal, growth and change. Spring is in the air and it gives us inspiration to “house clean, start an exercise program, upgrade things in our business, etc.” Which brings us to our topic this month! CHANGE!

option to change
Change is a choice

“Change is an inevitable part of life. Change is also an important part of a business life; it allows a business to adapt to its environment and to improve its market position”.

Don’t be afraid to change in your business. Meet it head on in a planned manner. It is only human to fear the unknown, but if you understand it and identify the need for change, you will reduce your fear and anxiety. Have a positive view to see the potential opportunities you have yet to explore and experience. Keep yourself open to suggestions from partners and coworkers and stay connected with employees, investors, and customers.

There are many reasons why a chiropractic business may need to alter its path. I have listed a few of those below.

Reasons for Change:

  • changes in technology

  • changes in insurance

  • changes in personnel

  • changes in personal needs

  • keeping up with competition

  • re-evaluation of goals set earlier in the year

  • current pathway may not be effective

  • identifying your limitations

  • skills become obsolete or new skills become necessary

 There are also many common barriers that resist change from happening. Most often it is not having sufficient understanding about the change itself and why it is necessary. Sometimes when a change is recognized and needed, there is a lack of leadership. No one has stepped up to start the ball rolling.

Not having a planned process in place or lack of focus on the project can cause the change to come to a standstill. It is best to have an open communication with all involved and assign tasks making sure to follow up to insure tasks are being completed. 

stages of change
Change doesn’t happen over night

As each stage has been achieved, a review should be completed and communicated to all involved. This shows what progress has been made and also reveals the time left to complete the overall change.

 Making a change is very tiring and is often something that requires extra effort – people need to see that this effort is paying off and their contribution is valued.

 (source: UKessays.com)

Breaking down those barriers and setting your process in place will help you to achieve your end goal. See my tips below on how to make the change come to fruition.

Tips on How to Proceed with Change:  (source: Forbes)

  • Keep an eye out for environmental changes in your business: Be aware of how government laws and insurances affect your business. Also, be informed on new techniques that patients might be looking for in your clinic which may require additional education. Keep up on social media trends that affect your marketing.

  • You have to accept the idea of change: If you don’t “let go” of the past you can never move forward in the future. Old processes don’t allow for growth.

  • Prepare and predict with focus on the presence for change: Know where you need to go. As you look ahead, set your procedures in place so that your process moves you forward.

  • Keep an open mind with change.  Don’t have a mindset with a focus on the past. Have a 360 view of your business with a focus on the future.

  • Adapt your timing. Changes don’t happen over night. Small changes happen more quickly, while larger changes happen over time. One step at a time!

  • Watch your competition. What changes have they adopted? What are they doing that you are not? Are they more successful and why? How can you remain competitive?

  • Improve the internal process in your business. Keep your employees educated and capable. Keep your communications open in your clinic so your team is working in your clinic’s best interest and there is a positive flow.

Take a chance on change
Opportunities with change

Don’t be afraid of failure. Welcome it, but don’t accept it. Accepting it, means to give up and quit. When you welcome failure, you have already accepted the need to change your current path to a new direction that will lead you to success.

Continue Moving Forward!

Speaking of Change…when was the last time you updated your ChiroChannel display? Especially with our premade slides in the Community Library, you can do that in a SNAP!

There are Categories for Chiropractic videos, Supplements, Ways to Ask for Referrals, Chiropractic quotes, Chiropractic and Kids, and so much more. You have full access to use them all. Once you bring them into your dashboard you can also edit them to be more customized to your clinic. With the change of the seasons, it is a great time to update your channel.

Be a Master at Achieving Goals!

Did you know that only 8% of people achieve their goals! (Source: University of Scranton 2014: “NewYears Resolutions Statistics”, taken from 5 Golden Rules https://bit.ly/38auhUa)  Why? Because they lack planning. Making goals is easy but attaining them is where the work comes in. Setting goals give us a direction, a path to help us achieve our dreams and live a happier life, whether through work or our personal lives.

 Many of us fail at achieving our goals because:

  • we set unrealistic goals

  • we underestimate the time to achieve those goals

  • we set goals that are irrelevant

  • we don’t follow up or follow through

  • we make excuses

 “WELL BEGUN IS HALF DONE” (Aristotle)

Here are 6 Steps in becoming a Master at Achieving your Goals.

1. Make your Goals Motivating 

Most important in making resolutions is setting your goals. They should give value to your business or personal life. Set them so they are motivating and you don’t lose interest early on. Envision yourself achieving your goals and how you feel after you have achieved them. Being motivated and excited gets you half-way there already. Some of your goals below may look like this:

i. Set 2020 Marketing plans in place

ii. Bring in ? New Referrals per month

iii. Use the ChiroChannel to Help Promote Business

iv. Get New Billing System Up

 v. Get New Gowns

2. Write Your Goals Down –  (Action for Happiness)

Nothing makes it more permanent than putting something in writing. Be specific with your goals. Detail each Goal with time frame, infrastructure you may need, cost, who else is involved, etc.

 Be Positive! Say things like “I will”, not “I might” or “Maybe I will”! Be direct! Commit yourself if you are writing this down. Detail each goal a bit further.

For Example: 

  1. Set 2020 Marketing Plans in Place

    • Jane will Get Website Updated – Deadline May 2020

    • I will Post to Facebook twice each week.

    • I will Post a personal video to Facebook once per month

  2. Bring in ? New Referrals per month

    • I will create referral reward for June and October

    • I will ask my patients for their referrals daily

    • Jane will create new slides on the ChiroChannel asking for referrals the first Monday of each month.

  3. Use the ChiroChannel to Help Promote Business

    • Jane to create 3 new slides on our Services and products monthly

    • Jane to welcome in clients daily on the ChiroChannel.

    • Jane to refresh and update our ChiroChannel display the first week of every month.

 

3. Make your Goals Relevant and Attainable

Don’t set yourself up for disaster from the get go. You may not be able to attain 1000 new patients this year so make a goal you are confident you can achieve. Remember that wishing for something and being realistic are two different things. We all have wishes but if there are too lofty, you may have to refocus on a new goal. When you detail your goals, you will be able to determine if that goal is truly attainable.

 

The Balance

4. Give yourself the appropriate time frame and an end date.

If you notice in my example on Tip #2 I used time frames. Use a calendar and mark your dates when something is to be completed. Having a time frame gives you direction and allows you to see your progress. It is okay if you need to adjust your time frame. Don’t make yourself so rigid but keep on track.

5. Stick with it (Life Hack)

Don’t give up. You have already started and committed yourself so you are already half-way there.  “You can eat an elephant one spoonful at a time.” Take it one step at a time but don’t stop. Picture the end result and imagine how it will feel when you have accomplished your goal!

6. Celebrate a Job Well Done! 

When you hit your goal, Celebrate! Thank those that may have helped you along the way. When you rally in your achievement, it will motivate you for the next goal, not to mention you deserve to pat yourself on the back!

GREAT JOB! YOU DID IT! I AM SO PROUD OF YOU! YOU ARE AMAZING! 

How wonderful are those words? The satisfaction and pride of achieving a goal is so powerful. It makes you feel invincible like you can do anything. And You Can!

 Just Set the Goal Properly!     https://bit.ly/2NkU0RO

DO I REALLY NEED A FACEBOOK PAGE!

The answer is YES! Most definitely! You may hear people tell you that you don’t and all you need is a website. Quite frankly, you need to do all you can to get your presence in front of the masses and Facebook is the most widely used form of Social Media.

 Masses you say? Yep, As stated by Postplanner, Facebook has 1.19 billion members. That is quite a presence. Now that being said, all of those 1.19 billion members are not your main target but you do have tremendous potential to be more visible. Let’s explore some of the top reasons why you need a Facebook page.

 1. Page vs Profile: Notice I said “Page” above and not profile. In order to have a page you do need to build a profile first. That profile page is where your friends would come to see what is happening in your life. That is where they follow you. From the profile page, you can create a “Business Page.” A business page does not rely on friends to follow you but you want them to LIKE you and to help refer and promote your business page. You should also reach out to other business partners and Like each other’s page. When you attain a certain number of LIkes (usually 100) your business page is upgraded with Facebook Insights . Insights gathers all the data of those that Like you and helps to reveal trends where your viewers are coming from and what they engage with on your Page. This helps to you to build your Target Market.

Thrive Hive – Why You Need a Facebook Page.

 2. Promote Branding: Facebook is a great way to “build your brand.” It allows you to:

a. Create interaction with your audience

b. Create promotions, contests

c. Request Reviews

d. Show images and videos about your business

e. Create Posts that drive viewers to your website

f. Post useful and relevant links

Post Planner – 10 Top Benefits to a Facebook Business Page

 3. Increases Your SEO – How does a Facebook Page do that? Google and other search engines use keywords in the content that help to bring up appropriate searches. So when you build your Facebook page, you want to ensure that you include important information that includes the following:

a. Contact Information – MOST IMPORTANT! You want viewers to be able to contact you always. Phone numbers, email addresses, physical address, web address are a must!

b. Hours of Operation – You want to ensure your viewers know when you are open for business.

c. Reviews and Testimonials – Most businesses get referrals and customers just by having great reviews. Potential customers want to know that others have been satisfied with your products or services.

d.  History – Create a paragraph with content that speaks specifically about your business and how it got started. Use keywords you know viewers will use when searching for your product or service.

e. Coupons and promotions – Google loves businesses that promote themselves and sell products through their Facebook page and website.

f. Calls to Action: Facebook helps to link your viewers to your website to place orders, download coupons, get more information about your business and so much more. Even if a viewer doesn’t order from you, you will still get great click through rates.

The Balance Small Business – Why You Need a Facebook Page for Your Small Business

 4. Gain More Exposure: Facebook gets you in front of your clients and views on a daily basis. Most fans of your page check for posts, videos, and information frequently. It’s a great way to be interactive with your viewers and keep them informed and engaged.

 5. Be Competitive: Trust me… your competition has a Facebook Page! You don’t want to be lagging behind. Start building your page, have your partner businesses Like your page, invite friends and family to Like your page! Pay attention to your Business Page and post frequently. The more you post, the more you interact with your viewers, the more followers you will obtain.

 6. Use Business Tools: Facebook has features that help you build your business and keep track of your followers. It allows you to:

a. Schedule Events – Post your community events with dates, times, and sign ups right on your Facebook page.

b. Manage your Appointments

c. Sell your products

d. Hire employees

 Hopefully, I have given you some pretty convincing facts on why a Facebook Business Page is important. I can’t imagine running a business and not having one! If you already have one, that is great. Perhaps your Page needs some improvements that I have listed above.

 Once you have created or improved your business page, Link it to your ChiroChannel to show LIVE updates from your page to your TV. To learn how, watch this training video, or contact us for a 1 to 1 webinar!”

 Marketing is NOT a Dirty Word! 

 Marketing is NOT a Dirty Word! 

 Marketing is NOT a dirty word, but it is one word that all businesses need to focus their attention to if they wish to grow. A big drawback and even fear is that marketing your business is expensive. It can be, yes, but you can do it affordably.

 Here are 10 marketing tips that will help your business get noticed without breaking the bank:

1. Build an informative and educational website – Building a website takes thought planning. You want your website to be informative but you also want it to be interesting and inviting. Your website should be reflective and as individualistic as your practice. Don’t build it so it looks like everyone else.  Here are some must haves for your website: 

a. Show your own videos on health tips, nutrition, testimonials and other services. Videos show high favor with Google and help with search ability. Click here to learn how to make simple, but effective Youtube videos. Or talk to our friend, Tony Seymour of ChiropracticVideoMarketing.com for a great way to take the hassle out of your own clinic videos!

b. Show your office and therapy rooms. It brings comfort and familiarity to the viewer.

c. Explain what sets you apart from other chiropractic clinics and what benefits do you provide so that viewers will chose your clinic. Trouble figuring out where to start? Watch this great video by Simon Sinek called “Start with Why

d. Embed The Chirochannel into your website. This is a great way to strengthen your brand inside and outside the clinic walls. Email Patty at The ChiroChannel to get the embed code!

e. Use strong keywords about your business in your content. That will help you get searched more effectively. Did you know that Google has a free keyword planner tool that lets you view lists of words and their average monthly search amounts?  Click here to learn how to use it for your own website!

f. Write pertinent and interesting content. Keep your viewer engaged. ASK your patients what was the reason they chose your office? Make a list and establish trends.

g. Be sure you are mobile optimized. 52% of all viewers use mobile applications. You don’t want to miss out on that!

2. Use strong organic SEO – Building a great website is the start but you need to make sure it gets noticed! Get your domain name out there and get listed with the search engines. Below are just some ways to build strong organic SEO.  For a FULL guide, Hubspot is renowned for their up-to-date and detailed, free, SEO Guides.

a. Use strong meta tags – Keywords, descriptions, titles for your pages.

b. Build a sitemap – Not only does it tell your viewers where to go but it shows Google all of the valid pages that are on your website.

c. Get listed in Google Business – So important! Be sure you are found on Google maps, Google business, Google Places. Fill out all the pertinent information like office hours, parking, specials needs and more so your viewers don’t have to hunt for that information.

d. Link your website to other pertinent websites, and other businesses.

e. Request Reviews on Google! Most referrals come from the reviews.

3. Create a Business Facebook Page Click Here to create a Facebook Company page for yourself!  This is not the same as a friend page. A company page allows you to post ads, do promotions, get reviews, use of Facebook Insights and allows you to get your business in front of 1.19 billion viewers. No other source can claim that. Here are some ideas you can do with Facebook:

a. Post Your Own Videos (Health Tips, How Tos, Nutritional, Educational)

b. Inform viewers on seminars and events

c. Provide Healthtips and cross reference to other resources

d. Grow your followers – Get your friends, family and other businesses to like and share your Facebook Page

e. Show personal information (not too personal) – Don’t be afraid to personalize your business page. Viewers like it to be relaxed and inviting to see more posts

f. Post offers and / or specials – Let your viewers know when you have specials going on. Link your post to the special on your website so they get even more information.

g. Ask for reviews on FaceBook – Most referrals come through testimonials and reviews. Facebook allows you to monitor reviews coming to your page.

Facebook Marketing

4. Email Chiropractic Newsletters – Why write a Chiropractic Newsletter? For more exposure of course. Build your email list from your patient listing. Get more information in front of them. For Instance:

a. Tell your patients something new about your clinic or business.

b. Keep them up on health information and tips.

c. Send a survey and ask them for their likes and dislikes about your practice

d. Introduce a new service or Therapy

e. Introduce a new Staff Person

f. Make announcements like holiday hours, office location changes, etc.

g. Include links to your website, blog, Facebook, Instagram account

*MailChimp is also a great place to start for email marketing. They have a free plan too!

g. Include links to your website, blog, Facebook, Instagram account

* For great tips and further learning:Email Newlsetter Marketing

5. Start a Blog or be a guest writer on someone else’s blog – Most websites come positioned with attached blogs. Blogs help to get more in depth information to the public. They don’t have to be super lengthy but the do have to be compelling for your viewers to read. Some blog ideas are listed below:

a. You might do a blog on frequently occurring health issues you are seeing in your practice.

b. Write about health equipment you use in your clinic and why it is beneficial.

c. Give tips on eating healthier

d. Give tips on exercises to do to keep your back healthy.

e. Talk about ways to survive the holidays stress free.

f. Link or add videos to your blog.

* Click here to learn important tips about the Importance of Blogging

6. Sponsor or Provide Health Seminars – Provide lunch and learns for corporations or after hour health seminars.  This is a great way for people to find out about your practice.

a. Provide Brochures with your contact information on it.

b. Provide Plenty of business cards

c. Provide a short questionnaire about interests and have them fill out their email addresses.

d. Offer a free lunch so more people are interested in signing up.

e. Offer a free give aways after a Q and A session

f. Take appointments right at the lunch and learn.

g. Provide additional time after the presentation to talk to attendees in person.

* Click here to learn more about Sponsorship Marketing 

7. Develop a referral program. You might be a little shy to ask your patients for a referral face to face but there are other ways you can do this too. Here are some ideas that could help:

a. Keep a personal connection with your patients. You can maintain a professional relationship and still have a personal connection.

b. Offer incentives in your office for referrals – gift cards, free exam, offer specials on adjustment rates.

c. Have a short in clinic survey about what your patients like and things they could see differently. Ask them if they would be inspired to refer to family and friends.

d. Ask for Referrals on your ChiroChannel with some of our premade slides or create your own. Don’t forget to thank patients for past referrals.

e. Request reviews on Google, Facebook, Yelp, etc. Reviews drive referrals.

f. Have a family day at your clinic and invite your patients to bring family and friends for a free adjustment.

*Click here to learn valuable info about Building a Referral Program

8. Use an Online Appointment Scheduler – With everything digital and people looking to save time, an Online appointment scheduler is a great way to never miss an appointment.  Here are some options:

a. Square

        • Free booking through Instagram App and Google

        • Integrated payment system

        • Auto reminders sent

        • Secure

b. Genbook

      • Free booking through Google and Bing, Social Media Apps(Facebook, Instagram)

      • Integrated payment system

      • Works with Mobile App

      • Sends email and SMS reminders

      • Secure

* Or Try Another: Acuity Online Appointment Scheduler

9. Schedule open houses – Have Family Fun Days or a Ladies Night Out – Make Chiropractic fun  and inviting. Here are some helpful tips:

a. Plan a Saturday or Sunday where you can have an open house at your clinic. Let your neighborhood get a firsthand view of what your clinic is all about.

b. Send out fliers in your local area, put up notices at your local establishments about your event.

c. Invite other establishments to share in the open house and join in the fun and help create more referrals.

d.  Have a Kids Day. Have face painting, a bouncy house, treat bags, offer massages and adjustments.

* Further Reading: Reader Success Stories – Healthcare Open Houses and Events

10. Sponsor local organizations – Get your name out in the community. Let your community know where you are and what your clinic is all about.

a. Sponsor a local soccer team, football team, baseball team

b. Sponsor a local health event in your area.

c. Ask local organizations, schools, and athletic teams if they would like to have a Team Doctor.

 

These are just a tip of the iceberg. There are many more ideas out there. According to Moving Target marketing:

Informs – Educates the public

Equalizes – Experience over Price

Sustains – Helps to keep your business present

Engages – Keeps a relationship with your patients

Sells- Helps your business to sell its services and products

Grow – Grow your business

 

So, Marketing isn’t a dirty word. It is a necessity to help your business flourish.

How to Lower the Attrition Rate in Your Clinic! 

Do you know the attrition rate in your clinic? Do you know why your patients left?

 Most businesses primarily focus on “how to get new patients” as a way to grow their business.  Believe it or not it costs more to market for new business than it does to keep the ones you have currently. With exceptional customer service you can grow your business through referrals.

 As stated by Solution Reach – A patient relationship management company, “a normal attrition rate for patients is anywhere from 10%-30%.” What makes those patients leave a practice and go to another one? Solution Reach states that 70% (out of that 10% – 30%) of patients that leave, are due to a feeling of indifference.

 Here are a few tips where improvements can be made to show you care!

 1. It all starts from the beginning – Calling for that first appointment can be a little daunting to a new patient. Try not to let that call go to voicemail. Have a live person answer all calls whenever possible. If it goes to voicemail the chances of a call back are slim to none.

2. Send your patients a reminder when their appointment is scheduled. Everyone gets busy in their lives and quite often appointments get forgotten. If you let that appointment go, that patient may never call back to make a new appointment. The best way to send a reminder is to call your patient personally – but texting a reminder is becoming an accepted  as well.

3. Set a follow up appointment with your patient right away while they are checking out from their current appointment. When it is scheduled right away the appointment is now set. Don’t forget your reminder followup!

4. Listen to what the patient is telling you about their situation and be empathetic. Respecting your patient, displaying compassion and follow up with their treatment, all help to make that patient feel like you care.

5. Ask for Feedback from your patients! Nothing validates a patient’s feeling more than asking them for their feedback on the care you and your staff provide. Brief in-clinic surveys are a great way for you to find ways to improve your patient relationships and their overall clinic experience.

6. Educate your patients by informing them of additional services and events you provide. Create 2 minute health tips via Youtube and show it on your TV Channel. You can easily do this with a waiting room channel like The ChiroChannel. Write a blog on your website and invite interaction from viewers and patients. Have a Facebook page and invite your patients to connect and stay informed through social media.

7. Be Kind and SMILE! Your Staff are your Patients’ first impression. Train your office staff to be welcoming and interactive to your patients. Personalization and a nice smile will make your patients feel welcomed and comfortable in you office.

These are just a few main ideas that will help improve your clinic and help to reduce the attrition of your patients. Just break it down to basics and think “how would I like to be treated?”

Kindness, Compassion, and Concern!