How to Lower the Attrition Rate in Your Clinic! 

Do you know the attrition rate in your clinic? Do you know why your patients left?

 Most businesses primarily focus on “how to get new patients” as a way to grow their business.  Believe it or not it costs more to market for new business than it does to keep the ones you have currently. With exceptional customer service you can grow your business through referrals.

 As stated by Solution Reach – A patient relationship management company, “a normal attrition rate for patients is anywhere from 10%-30%.” What makes those patients leave a practice and go to another one? Solution Reach states that 70% (out of that 10% – 30%) of patients that leave, are due to a feeling of indifference.

 Here are a few tips where improvements can be made to show you care!

 1. It all starts from the beginning – Calling for that first appointment can be a little daunting to a new patient. Try not to let that call go to voicemail. Have a live person answer all calls whenever possible. If it goes to voicemail the chances of a call back are slim to none.

2. Send your patients a reminder when their appointment is scheduled. Everyone gets busy in their lives and quite often appointments get forgotten. If you let that appointment go, that patient may never call back to make a new appointment. The best way to send a reminder is to call your patient personally – but texting a reminder is becoming an accepted  as well.

3. Set a follow up appointment with your patient right away while they are checking out from their current appointment. When it is scheduled right away the appointment is now set. Don’t forget your reminder followup!

4. Listen to what the patient is telling you about their situation and be empathetic. Respecting your patient, displaying compassion and follow up with their treatment, all help to make that patient feel like you care.

5. Ask for Feedback from your patients! Nothing validates a patient’s feeling more than asking them for their feedback on the care you and your staff provide. Brief in-clinic surveys are a great way for you to find ways to improve your patient relationships and their overall clinic experience.

6. Educate your patients by informing them of additional services and events you provide. Create 2 minute health tips via Youtube and show it on your TV Channel. You can easily do this with a waiting room channel like The ChiroChannel. Write a blog on your website and invite interaction from viewers and patients. Have a Facebook page and invite your patients to connect and stay informed through social media.

7. Be Kind and SMILE! Your Staff are your Patients’ first impression. Train your office staff to be welcoming and interactive to your patients. Personalization and a nice smile will make your patients feel welcomed and comfortable in you office.

These are just a few main ideas that will help improve your clinic and help to reduce the attrition of your patients. Just break it down to basics and think “how would I like to be treated?”

Kindness, Compassion, and Concern!

Back Up the Bus!

Well, it is that time of year again! Back to School. The media already started showing ads for school supplies and fall clothes back in July! The retail industry gets a jump on the market way head of time, even before any of us are ready! We are all still enjoying our summer vacations, and trying not to think about the routine of the school year yet.

 However, the end of August and early September is always preparation time to plan for the new school year. We are getting our routines in place to accommodate all the activities our kids are in, both social and scholastic. At this planning time don’t forget about the health of your children. What “healthy and easy to grab” foods can we provide for them? What sports will they be participating in? Setting appropriate bedtimes for the school year. What emotional situations may they encounter this year?

 An annual checkup with your family physician or your Chiropractor can help you with those decisions. This is really over and above just a “sports exam”. Your family physician or Chiropractor can build a history of your child’s overall health through the years and help to advise on the needs of your child as they grow older. They consider the Overall Health of Your Child; physically, mentally, emotionally and nutritionally.

 So, before your kids get on the bus for school this year, get an appointment scheduled with your doctor or Chiropractor and get them prepared for the New School Year!

Pick of the Crop

Boy, I don’t know about you but this summer we have been taking advantage of the fresh veggies and fruits that are distributed to our area.  There is nothing like making a delicious fruit salad or grilling corn on the cob from one of the local farmers.

Many of our grocery stores get deliveries right from our local growers so you know you are getting great produce and it isn’t shipped in from other states.  This of course helps the local farmers with their business but allows us as the customer to have the “Pick of the Crop”.

We also have several Farmer’s Markets that are open twice per week in our surrounding towns.  Our farmers and  local vendors bring in their produce to large market stands in the cities as well as other  home made products. This gives you an opportunity to actually meet them and get more information on how they grow their crops and make their products.

We know this season doesn’t last all year long, so take advantage of your local farmer’s markets, your country road farmer’s stand, and your local grocers. Eat Healthy, and Buy Local.

TELL YOUR STORY

How do we make an impact on other’s lives? How do you create a connection between yourself and your patients ? As a business owner, we quite often take the lead and ask all the questions. Whether we are talking to a patient or a client, we are always trying to see how can our services can benefit them. This is a good practice of course and we try to make our client’s / patients feel comfortable with us, but have you ever thought of sharing your own story and why you got into your practice?

Was it because of an injury? Was it because one of your parents started the business and you are taking it over? Was it because you loved working with patients / clients and you wanted to make a difference in their lives? You can connect with others by letting them know what inspired you to become a business / practice owner. I think it gives your patients something to relate to. Your patients / clients will have something tangible to connect with and probably give them a better understanding about your clinic and your services.

I stated in my first blog that I started with the ChiroChannel to help my son with his business but after I hurt my back and experienced the relief I was given by his chiropractor, that inspired me to join the ChiroChannel business. Now after working with the ChiroChannel for the past 6 years and researching about Chiropractors and Chiropractic, I have become an advocate of their mission and want to help them spread the word of the Benefits of Chiropractic. I often ask the chiropractors I meet, what inspired them to become a Chiropractor. Many times it is an injury or illness that inspired them. Others it was because of the love of sports and they wanted to help athletes. Even others, it was because a family member started the practice and they took it over. But it gave us a connection, something we could both relate to.

Fear of the Chiropractor

So, how many of you have a fear of going to the Chiropractor?  I would have raised my hand several years ago, but I wouldn’t now!

The visions of someone “cracking” your spine or twisting your neck made me nervous. (Chiropractors don’t really do that!) Just the thought of having back pain and someone putting pressure on my injury made me cringe. I really didn’t understand what Chiropractic was all about.  I knew it was supposed to make you feel better, but I couldn’t even imagine it! Until one day when I really hurt my back so bad that I couldn’t sit, sleep on my back or even put my clothes on.

I was on my way to visit my son, Alex, in MN and drove 6 hours in my car pretty much without stopping. When I got there, we went to a baseball game and I sat in one of those saggy camping chairs for 2 hours.  When I got up from the chair, my lower back hurt terribly.  As the minutes past, the pain grew stronger and stronger where I could hardly walk back to the car or even sit in the car.  Alex was very concerned about me and I thought I was going to end up in the hospital that night.  He got me to his apartment, gave me some Aleve and said he was taking me to his chiropractor in the morning.  I slept sitting up all night because I couldn’t lay down. That morning he called his Chiropractor and told him my situation. He asked if he could get me in right away that morning.  Alex also had an appointment that morning. To tell you the truth I was petrified.

Somehow, I got my clothes on and we both went to his chiropractor.  I sat in on my son’s adjustment to see what it was all about.  His doctor was very caring and manipulated my son’s back and neck.  I watched, and the tears rolled out of my eyes, because I was in so much pain I couldn’t even imagine anyone touching my back. But Alex sighed a comfortable sigh and said “See, it is that easy.”

Alex’s doctor brought me into his X-ray area and took a full series of X-rays to make sure there wasn’t something else going on. He showed me on the X-ray that my spine was not aligned. He brought me into the adjustment room and put me on a tilt table. I was afraid, but I trusted Alex’s doctor so much and thought, I can hardly move now and if he helps me with the pain, it is all worth it.

Well, I had my very first adjustment.  Oh my gosh, I will tell you that the relief was instant. That severe shooting pain in my back and down my leg was gone.  I could stand up straight.  I literally burst into tears and hugged Alex’s chiropractor and thanked him over and over. I couldn’t believe the pain had subsided.  My muscles were a little sore because I was compensating for the pain, but as the day went on they loosened up quite a bit too.

Well, I lost my fear of Chiropractic. Now, I go regularly to get adjusted. I have educated myself on the great benefits of Chiropractic over the last several years and how it helps to keep your body healthy.  I believe in educating yourself and getting a consultation with a Chiropractor to hear what it is and what the benefits are.  A good Chiropractor will take their time to ease you of any fears and will answer all your questions.

Don’t be Afraid of Chiropractic!  It is a practice that will help your body to heal and help you to feel better! It Does a Body Good!